Google usually does a good job in helping users by protecting users from spam in their respective Gmail accounts or on search results. Google claims that it works hard to ensure that ‘search spam’ doesn’t get in the way of finding the information the user is looking for.
Google’s Global Search Outreach Lead, Juan Felipe Rincon has recently published a blog post stating Google’s work on spotting and squashing spam on the web search. In the blog post, Juan states ‘just as Gmail fights email spam and keeps it out of your inbox, our search spam fighting systems work to keep your search results clean’.
According to the blog post, the search giant is gearing up further to put in efforts on this spam in the search results by working closely with popular content management systems such as WordPress and Joomla to fight back against those spammers, who usually compromise the forums and comments sections on the site.
Google has also revealed that it had detected more than 80 per cent of the hacked sites and removed from search results.
“Last year, we focused a great deal of effort on reducing the impact on users from hacked websites and were able to detect and remove more than 80 per cent of compromised sites from search results. We’re also working closely with many providers of popular content management systems like WordPress and Joomla to help them fight spammers that abuse forums and comment sections,” the post stated.
Google also claims that it provides guidelines for webmasters, encouraging them to produce high-quality content and services. In 2017, the company had reportedly conducted 250+ webmaster meetups and office hours around the world reaching more than 2,20,000 website owners.
Google also states that with its dedicated Search Console, the company had sent over 45 million notifications to registered website owners alerting them to possible problems with their websites which could affect their appearance in the search.
Last year, Google has also reportedly sent 6 million manual action messages to webmasters about practices it identified that were against company’s guidelines, along with information on how to resolve the issue.
Juan Felipe confirms that Google’s automated systems are constantly working to detect and block spam. But still, he is encouraging users to report anything that appears to be phishy on the web. He says users can alert Google by clicking on the ‘Send feedback’ link at the bottom of the search results page.
Last year, Google claims that they were able to take action on nearly 90,000 user reports of search spam.