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As far as I am concerned, Twitter is a must have for business;
whether you are using Twitter to promote your business or to
establish your expertise, it is a crucial piece of the puzzle
to getting recognized and building relationships. But with all
the clutter in the Twitterverse, it’s important not to ignore
the etiquette of Twitter, otherwise you might find that you are
not getting the most of this popular social networking platform.
Top 10 Twitter Etiquette Tips for Business
1. Listen to Your Mother and Mind Your Manners
This is just good common sense. As someone who is a marketing
professional first, I always like to say, “New Tools Old Rules.”
If someone mentions you or retweets you, if at all possible thank
them. Not only do People like to be recognized for their efforts,
but this is a valuable action, so not thanking them would be
rude. This is also a great way to begin building a relationship
on Twitter. This small gesture may open the lines of
communication between you and a potential customer or business
partner. Show your appreciation and people will be more likely
to re-tweet your offerings again and again. Even better, return
the favor and retweet one of their posts.
2. Use #Hashtags Appropriately
I personally love hashtags. They are a great way to encourage
participation not to mention help others track and find
information. Having said that, it is important not to overuse
them. While I like the long hashtag as much as the next person,
using it too often or putting a hashtag in front of every word
of your post will do nothing more than annoy your followers.
3. Resist the Urge to Tweet Too Much
Time and time again, research has shown that there is a fine
line between just enough sharing and too much. Oftentimes
businesses that are new to Twitter don’t yet understand this
principle. Don’t fill your followers’ feeds with spammy Tweets.
The best way to engage your audience is to post relevant,
interesting, useful, and original content. Before you post,
ask yourself: “Would I care about this if I were a follower?”
Tip: If you have a lot of ideas, use a program like Hootsuite
to schedule your tweets so that they can be spaced out.
4. Warn Followers if You’re Going to Tweet a Lot
If you want to live-tweet an event at your business or charity
gathering, you will need to tweet a lot!. While it’s a good
idea, you may lose followers who feel assaulted by a barrage of
tweets. A little fair warning will be much appreciated, and your
followers will likely give you a pass for the day.
5. Watch What You Tweet
There have been some famous and embarrassing blunders on social
media that have gotten both individuals and even entire companies
in a lot of trouble. Never use your brand’s Twitter account to
discuss controversial topics, send inappropriate photos, or use
explicit language. If you’re on a personal account, the sky’s
the limit and you can debate anything you like. However, in a
business setting, unless it directly pertains to your product or
service, it may be best to leave certain incendiary subjects
like religion and politics alone.
6. Don’t Get Too Personal
Developing relationships with customers is one the primary goals
of Twitter, but you should try to keep your posts about relevant
business information. Your followers don’t need to know your
personal business. I will concede that there is a benefit to
adding a personal touch from time to time, especially in a small
business. If you’re getting married or a favorite employee just
had a baby, you may want to share the news for your brand
loyalists to celebrate with you. Just be careful when considering
what is appropriate to share.
7. Write Professionally
Your social media presence is an extension of your business
persona. Always use proper grammar and spelling. It will help
you maintain a professional image. (No one wants to see a law
firm or accountant office tweet “OMG! Its not 2 late 4 u to file
Tip: Be sure to use proper forms of commonly misused words like
there, they’re, and their.
8. Be Aware of Your Audience
Keeping rule #6 in mind, try and tailor your content to fit your
audience. If your brand is focusing on tweens and teens, speak
their lingo. If you are a B2B company, you will definitely want
to use industry jargon. Be sure to post information that is
relevant and timely to those following you and those you want to
Tip: If applicable, awards shows and sporting events are great
ways to engage customers.
9. Be Timely With Communication
Once you’ve started a conversation with someone on Twitter, it
is imperative that you respond to them in a timely manner. Even
more importantly, if someone poses a question to you, answer
them! Social media is great for giving you an opportunity to
engage immediately and directly with your customer base. Nothing
is worse than asking a company a question and not hearing back
from them for 3 days.
10. Address Customer Service Issues Privately
Almost any customer who tweets you with a complaint or concern
wants to be heard, but not all want to engage in a public
dialogue. Directly address consumers through direct message,
off the public “floor.”
Tip: you can even ask them for a phone number and call them
personally to show them you care about fixing the issue.
BONUS: Don’t buy into personal attacks.
There are always those people who complain and no matter what
you say they will never be happy. To make this worse, Twitter is
a medium of text communication which means there can be a
definite margin of misunderstanding because there’s no way to
hear someone’s tone of voice or observe their body language.
What may be meant as a joke could escalate into something more
negative. If it seems a conversation is deteriorating into
something contentious, it’s wise to just walk away. Trust me,
it’s just not worth it.
Twitter has become one of the most effective ways to market your
business of the last decade. Follow these rules, and you’re sure
to have many happy tweets ahead of you.
About The Author
Authored by David P Mon. If you liked this article, please visit
our blog at www.SocialMediaManagerinc.com/Blog.
Article source: http://www.sitepronews.com/archives/2012/may/11.html